MEAL: Pure Michigan - Moving Forward
There was a time...not too long ago, when Michigan was commonly used as a punch line by comedians commenting on the economic status of America. Remember the old billboard that asked "Whoever leaves last, please turn out the lights"?
Today, Michigan is on the comeback, and the Pure Michigan tourism campaign is arguably at the forefront of changing the way people think about this important, beautiful and diverse state.
Dave Lorenz from Travel Michigan, will explain how the Pure Michigan brand was developed and how Travel Michigan works with local destination marketing organizations and countless other supporters, to change the perception of the state and improve the day-to-day lives of those who live, work and play in Michigan.
David Lorenz is the Manager of Industry Relations & International Marketing for Travel Michigan, a division of the Michigan Economic Development Corporation – the official State of Michigan tourism promotion agency. He oversees Travel Michigan's efforts in the areas of international marketing, packaged travel, conventions and meetings, industry relations, golf and sports-event promotion.
Prior to coming to Travel Michigan in October 2002, Mr. Lorenz was the Manager, Partnerships and Promotions, for Meijer, Inc. where he was responsible for the facilitation of collaborative marketing programs with key consumer goods manufacturers such as Nabisco, Kraft, Kellogg’s, General Mills, Coca-Cola, Disney and Mattel.
A big thank you to lunch sponsor:
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