Strategic Storytelling: Designing your Donor’s Customer Journey
Join us for a 90-minute workshop where organizations will explore how their brand, values, and stories align. Activities will include executing a materials health check and outlining a donor customer journey.
Lacey Dixon is the founder of Max and Mortar, a consulting firm that empowers leaders through strategic messaging, fundraising design, and brand elevation. With two decades of experience spanning marketing, organizational strategy, and donor engagement, she brings clarity and momentum to mission-driven initiatives. Known for her storytelling-first approach, Lacey partners with C-suite leaders across sectors—from renewable energy to the arts—to craft narratives that resonate and strategies that deliver measurable impact.

Wednesday Mar 25, 2026
9:00 AM - 10:30 AM EDT
Hand 2 Hand
306 Chicago Dr
Jenison, MI 49428
$25 Members & Non-Members
LindseyHicks
Send Email
Printed courtesy of www.hudsonvillechamber.com – Contact the Hudsonville Area Chamber of Commerce for more information.
3275 Central Blvd, Hudsonville, MI 49426 – (616) 669-0200 – lhicks@hudsonville.org